Wednesday, November 25, 2009

Formula for Success ~ Something to Think About

When Melinda Knight came up with the idea for this website her intentions were pure. She had just been surrounded by a large group of women, a large percentage of whom shared the same frustration about how to get their products to market. Melinda saw a way that she could help these women and, as an inventor herself, felt passionately about the power we have when we unite.

It is important to remember that when we inadvertently drive traffic away from Womentorz when we are talking about individual products on Twitter, Facebook, etc., we are, in essence, defeating the purpose of what Womentorz.com is all about.

It is also important to remember the big picture and ask: Is it beneficial to join with other women in a mutually supportive environment, to stack the odds in favor of success, or go it alone?

Marketing a site like this is a tricky thing. Melinda is spending and will continue to spend, thousands of dollars each month to drive viable traffic (i.e., shoppers) to our site. While we do not require our members to sell exclusively on our site, we would hope that everyone can see that to make the most out of their membership we need to start thinking as a whole.

Womentorz.com is unique in its make-up and what it represents. We will continue to work hard to serve our members and be true to what we set out to do. We do so hope that our members feel the same and realize that while Melinda and I, along with our wonderful PR team, can stir up some magic - we also need our members to be team players in this venture as well!

Simply put - if we do not actively support one another as fellow inventors there will be no Womentorz.

So, as official Executive Cheerleader I say "All for one and one for all!"

Wishing everyone a safe and happy Thanksgiving.
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