Friday, September 30, 2011

Social Media Diva Teaches Us How to Increase Business Using LinkedIN

Our Facilitator: The Social Media Diva

If you're a business owner, our social media business strategist will show you how to use fan pages, fun and engaging content and more to GET SEEN! We're RESULTS ORIENTED, so you will absolutely see a difference. Visit the Social Media Diva online

What Was Covered:
  • LinkedIN tour and basics
  • The importance of the complete profile
  • How to use groups to promote your business and network with others
  • Activity to avoid that will get your profile flagged and potentially blocked by LinkedIN.
  • AND many more essential tools to help you increase your business using LinkedIN
 Here are some of the fabulous businesses who attended our Learning Spa:

Embrace Activism

Embrace Activism sells yoga products that maximize the yoga experience both on AND off the mat.  Products were designed with an emphasis on comfort, stability and durability using more health & eco-friendly materials than standard yoga products. The health and wellness benefits of yoga are extended to others through our charitable giving program; 10% of all product prices are donated to a charity of the consumer's choice creating purpose-driven yoga.

The Sling Clozet

The Sling Clozet is dedicated to providing comfort, support and fashion for arm/shoulder injuries and disabilities.  Our custom designed arm slings are available in a wide range of fabrics for all ages and lifestyles.

Injury Never Looked This Good!

To see the recorded Learning Spa and learn all of the tools available on LinkedIN visit our Learning Library.

Wednesday, September 21, 2011

Womentorz Pay-to-Pitch Opp: Business Book – How-to sell Art, Crafts, Vintage Items online (printed book with photo illustrations)

This is a top opportunity for Womentorz members or fans to be featured in a book by an author who has published more than half a dozen How-to business books, which are available at, Barnes and Noble and elsewhere. For the pay-to-pitch fee ($75), your business will be pitched directly to the author based on his specific query. If selected to be featured, your business and product will be represented with a write-up and photographs (supplied by you).

This is a more detailed and time-consuming opportunity than some others, so the pricing is a bit different. The opportunity offers a greater level of exposure for your business because of the book opportunity, the length of time that you will receive the publicity, and the level of promotion that this author gives to his books.

The pay-to-pitch fee doesn’t guarantee that the author will select your product to be featured. However, please be certain when you agree to be pitched that you would like to be featured and that you can cover the pay-to-participate fee. We will provide all of the information that we can prior to pitching you to ensure that you can make a good decision for yourself and your business prior to being pitched.

Thanks for reviewing this opportunity! Please email if you’d like to be considered.

Pay-to-Pitch fee: $75
Pay-to-Participate fee: $400

Who should respond: Businesses selling art, crafts or vintage items online.

For a book on how to create and sell handcrafted and vintage items online, a popular author is seeking sellers active at Etsy, eBay and other online venues. Looking for a variety of people who are
passionate about this, either as a one-person part-time business, or a full-time enterprise with employees.

The book will feature traditional arts and crafts like knitting, woodworking and jewelry making, as well as the practice of recycling/upcycling used items into new fashions.

Since these contributions will be used for a photo-illustrated printed book, photos are encouraged

Monday, September 19, 2011

Use the popularity of coffee to advertise your business!

A coffee sleeve advertising campaign is a powerful way to reach potential customers. Local coffee cafe and restaurant patrons tend to conduct other business locally. They will go out of their way to support other local business. When you advertise on a coffee cup sleeve, your message is getting in front of people who would prefer to do business with you - if they had your information!

Your brand. Your image. Your message. All right in your customers hand - with a custom printed coffee cup sleeve! Sleeves for coffee, cocoa, hot tea, ice cream, blended drinks or virtually anything else that is hot or cold served in a cup - you can maximize your success with a key marketing asset that sits right in front of your customer on the table and right beside them in their car. Create a mobile billboard that works for you!

Use the code BIZBEWARE to get a 13% discount on your new coffee sleeve campaign.

Click Here to start your advertising campaign!

Thursday, September 15, 2011

Wildly creative, funny and talented mom wanted!

Verity Credit Union is searching for a wildly creative, funny and talented Seattle-area mom to be our part-time blogger and spokesperson for one year. This special mom will earn $20,000, and will receive a new laptop computer and a HD Canon video camera.

Proving that youths aren’t the only ones connecting and engaging online, Verity Credit Union is continuing its successful Verity Mom program by conducting a search for a new Verity Mom to blog, create videos and connect with other moms online. 

The first Verity Mom, Rosemary Garner, won the opportunity via the online job competition in 2009. The one-year gig turned into two, and now it’s time for a new voice. The winner of the contest will secure a paid, part-time blogging position ($20,000, one year contract), a laptop computer, and a video camera.

Shari Storm, Verity Credit Union’s chief marketing officer, states, “Moms make most of the spending decisions in a family and they hold the most influence over where their children will eventually do their banking. We look at this as a multi-generational strategy.”

According to Storm, Verity Mom provides the perfect platform to continue build a place where moms meet and talk, while providing Verity a chance to ask more questions and learn more about them.

“Rosemary created wonderful content on the website and developed a significant following.” Said Storm, “The new Verity Mom will have big shoes to fill, but we recognize that a new Verity Mom will bring her own spin, and we encourage that.”

How the program works:

·         Moms will visit, fill out the application and upload a video and blog post: deadline to apply is noon on Tuesday, October 11, 2011.
·         Everyone can watch and participate as the applicants are narrowed down to 3 finalists.
·         Site visitors vote for the finalists they think should be the winner starting October 19, 2011.
·         The winner will receive a part-time blogging contract worth $20,000 / year, a laptop computer and a HD Canon Video Camera.

Prizes will be awarded to the other two finalists as well.

Click Here to enter to win!

About Verity Credit Union
Verity Credit Union has been a member-owned financial institution in Seattle since 1933. Verity is committed to providing a full range of financial products and services to those we serve. Anyone that lives, works, worships or goes to school in Washington state can become a member. 

Wednesday, September 14, 2011

Mulberry Street Marketing Tip - Marketing on a Net-Zero Budget

Ruth Danielson, Owner
Mulberry Street Intel
This is it, folks: The Chart-Topper on my Most Frequently Asked Questions list by small business owners. Well, you’ll be pleased to know that I’ve got all kinds of tricks up my sleeve on this. I’m going to share five with tips with you, followed by one big, fat, juicy piece of unsolicited advice.

This is a long post, because I’m giving a lot away here. If you want it, it’s right here on the page, FREE for the taking. Enjoy, entrepreneurs, Womentorz and other business adventurers!

Marketing Net-Zero Tip #1: BE VISIBLE
Come out from behind that computer screen and be seen! Don’t try to do all your promotion from your desk. Get out into the community and interact with real people.
  • Be a strategic networker.
  • Choose networking opportunities that will give you access to:
    • Potential customers
    • Other business owners who have contacts with your direct audience
    • Opportunities for bartering, co-promotion, co-marketing, or co-speaking with other businesses that will help propel your mutual success
    • Avoid mixers where everyone in the room is in your exact line of business. (You’re not likely to sell a lot of ice cream to the other ice cream men on your block.)
  • Parlay your expertise into speaking opportunities, teaching a workshop or class, participating in or leading a small or specialized business group. (Keep an eye out for opportunities to get paid for these types of activities).
  • Hang out where you are likely to interact with your most desired audience targets. What do you know about your the likes and habits of your audiences? This will give you some clues as to where to network where there’s a hope of interacting with potential customers, members of the press, or other businesses you want to network with.  Examples might include: participating in workshops, joining (or starting) a book club, attending free community events that your customers are likely to attend also, serving on a committee or board, attending craft fairs or art openings, or participating in community sporting events and fundraisers. Check your local entertainment guide for ideas!
Marketing Net-Zero Tip #2: TOOT YOUR OWN HORN
Some people are natural self-promoters and have no problem talking up their successes at every opportunity. For most of us, this is a real challenge!

Self-Promotion Tip: Know what your successes are. Define what constitutes a “success” and pay attention to when it happens. The best way to do this is to set daily, weekly and monthly goals for sales, positive customer feedback, increases in quality social media contacts and followers, securing local opportunities to speak about your business. Keep a running log of these successes. How many Facebook followers did you start with in January? How many did you want to have by April? Did you make at least some progress toward your goal? Even if you fell short of the exact goal, setting goals and keeping track of your progress will not only help you track your success, but it will allow you to shift your activities – and maybe your expectations – in productive ways.

Self-Promotion Tip: No sucess is too small to talk up.
Did you meet one or more of the goals that you set? Talk up your incremental wins on Facebook, Twitter, LinkedIn, your blog, in your interactions with new or existing customers, with business contacts, partners and associates. Wins are very persuasive! Don’t be afraid that any single success is too small to talk about. Watch them stack up and see how that persuasive language translates into more followers, greater awareness, better opportunities, and more sales over time!

Self-Promotion Tip: Don’t let your WINS become one-hit wonders. ThinkGreen”:  Repurpose, reuse, recycle.
WIN = Product Review: Did you win a product review that you pitched yourself for? Crow about it! Make sure to get links to the coverage, whether it’s a link to a podcast, video, a PDF or direct link to an article online. Find out what the media outlet’s policy is on permission to post the coverage and abide by that policy.
Get your extra mileage from your coverage by posting an image of the magazine cover for the issue you appeared in, or the media outlet’s logo on your web site, in your press materials, on your Facebook page, and everywhere that you can.

The value of editorial coverage is that it is both informative and persuasive for your audience: it increases awareness and can be perceived as a recommendation of your product or service. Don’t limit how much of an impact the coverage gets you; talk it up in as many places as you can for a full year after the coverage (and sometimes longer than that).

WIN = Favorable Customer Testimonials:
If you receive great feedback from one or more of your customers, think green again. If the comments were made on your Facebook Page or in a Tweet, they should also make their way onto your other social media profiles, your web site, as your daily quote in y your email signature, into a news release, at the bottom of a product flyer, and elsewhere. You get the idea!

Marketing Net-Zero Tip #3: DON’T REINVENT THE WHEEL
Sometimes, thinking outside the box is over-rated. Instead, learn from the experts.
Model the behaviors of your competitors that you admire the most! Follow them on Facebook, Twitter and LinkedIn. Buy their business books; sit in on their (free) webinars). What are they working on and how are they promoting themselves? You may not have a marketing budget for some of the big deals that they negotiate, or for the slick marketing collateral and whiz-bang graphics and video media that they’re pumping out, but they are probably doing a lot of things that don’t cost them a dime – like being good self-promoters. Model the successful behavior that you observe in others – just remember to be true to your own brand, personality and style when you do it.


Join Womentorz or other Group Marketing Networks – If you’re a woman inventor or entrepreneur and you’re already a Womentorz member, you already know a lot about this. If you’re a woman entrepreneur with an innovative service, business book, software application, or other genius idea, check out the Services channel at Womentorz. If you’re outside this network entirely, look into other group marketing opportunities – or create some! Contact Mulberry Street or Womentorz if you’d like to discuss this in more detail. We’d love the chance to network with you and hear your ideas!

Wear Out Your Library Card – Check out top-selling business books from your local library instead of buying them. Purchase only the ones that you want to refer to over and over. Chances are, taking a few notes on the things that really grab you will suffice.

Find a MentorIf there is someone in your network who has business experience that you covet, ask them if they would be your mentor. Set limits on how much time you will request from them in any given month (don’t wear out your welcome) and think of ways (or ask them) how you can benefit them as well.

Get a SCORE Counselor: If you’ve managed to launch your business without learning about SCORE and using their services, you probably worked a lot harder than you needed to. If you did find SCORE and use their services, you probably feel like you couldn’t have launched without them. SCORE (Service Corps of Retired Executives) is a nonprofit organization that educates entrepreneurs to start, grow and succeed nationwide. SCORE currently has 13,000mentors, 364 chapters and more than 500 skills to help you grow your business. What are you waiting for?

Marketing Net-Zero Tip #5: (From the Department of the Glaringly Obvious) USE SOCIAL MEDIA

This is perhaps the most obvious and first choice in the current marketing environment. Everyone’s doing it: some are doing it exceedingly well, with stellar results! For specific tips on finding and marketing to your audience using social media, see my article, What’s the Best Social Medium for Finding New Customers?”

And finally, here is my unsolicited advice:
Don’t set net-zero as your marketing budget goal.
Make yourself and your fledgling business a priority. Invest in yourself!
How, you ask?
Open a bank account dedicated to saving money for marketing and make it an absolute priority.
Where to get the funds?
  1. Can you eat out less/make more meals at home?
  2. Can you buy fewer lattes and enjoy some home brew?
  3. Can you skip frivolous purchases?
  4. If you have a regular saving plan, dedicate a portion of this to invest in marketing your business.
  5. Set aside 5 – 10% of sales and put it in your savings account for marketing.
Most importantly, understand that in order to have a sustainable business, you have to create a sustainable marketing budget. When you set up the fund, know what you plan to use the budget for. Talk to your SCORE counselor, mentor, or give Mulberry Street a call to discuss where is the best place to invest your marketing dollars for the greatest return, once you’ve reached your first savings goal.
Happy Marketing Tip Monday and as always, cheers from Womentorz and Mulberry Street!

Shoutout to Rita, aka “YippyMomma“, blogger, baby product reviewer, photographer (and so much more…) who posted today’s question on the Womentorz wall on Facebook. (@YippyMomma)

Join the discussion! What’s the best marketing investment you ever made? What was the worst? 

Friday, September 9, 2011

Geek Women Interview Series Opportunity

Womentorz is all about sharing fun and unique opportunities to our network.  I met Geek Woman on Twitter where I promised I would share her new Interview Series as an opportunity for you to promote your businesses.

Here's her message to all of you:

Hi there!
After a very successful response to our Women in Games Interview series this year it's time to start the New Geek Women Interview Series over at GamingAngels!

Please go to your female clients and associates, and tell them that it is a good opportunity to speak directly to the female gaming community. This time we are also opening it up to women employed in tech, gaming or geek culture as well as female gamer clan members.
If you know a lady who you think would be a good candidate please send along her information such as a URL or a Bio.
Geek Woman
The 'Barbara Walters' of video games.
Games Editor, Interview Coordinator
Geek Woman Speaks