Tuesday, June 29, 2010

Using Video to Promote Your Product

Video is hot right now. In fact, if you want to capture the attention of women today, a brief video showcasing the enthusiastic endorsement of believable "real people," is one of the most effective ways to do it.

Recently I met mother-daughter team, Lynn Colwell and Corey Colwell-Lipson. They are known not only for their book, Celebrate Green! Creating Eco-Savvy Holidays, Celebrations and Traditions for the Whole Family, but for the amazing PR they have generated over the last two years. One of their most effective vehicle is the videos they produce for products in which they believe.

They post the videos not only on their blog and YouTube and in their Open Sky online shop, but use them to teach and attract a following to their ideas about celebrating green.

They're so convinced of the value of this method of generating enthusiasm for products that they have developed a special offer for Womentorz members. If they like your product and feel it's a good fit for them, they will make a video for you. (Your product does not have to be green although it helps!)


You can use the video in any way you choose for a long as you choose. You might want to show it in a loop on a laptop at a tradeshow, on your website, on a DVD for the media and of course, on Womentorz!

Cost of a 2-minute video is $500. This includes everything--writing the script, approvals, shooting, "acting," editing and the final file.

Take a look at some of Lynn and Corey's videos and see what you think. Their style tends toward the light hearted as you'll see here and here, but they  also can do more straight-forward videos like this if you prefer.

Then, if you're interested in talking with them, email Lynn@CelebrateGreen.net
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