Friday, May 7, 2010

Huggies Mom Inspired Grant Program - Receive Up To $15,000 To Get Your Invention to Market

The Huggies® brand introduces its MomInspired™ Grant Program, an exciting new product innovation generating concept providing inventive moms with the seed capital they need to help transform viable product ideas into successful new businesses. The program will award up to $15,000 per grant to help fund business startups based on innovative baby or child care products inspired by motherhood.

This grant program presents a new open innovation path for the Huggies® brand as well as Kimberly-Clark Corporation. In 2010, the Huggies® brand will invest $250,000 in these mom experts as a different way to capture, support and potentially bring to market real-world solutions for parents.

In order to be considered for a grant, inventive moms must submit a unique baby or child care product idea that addresses an unmet parenting need for the chance to receive seed money as well as expert business resources from one of the world’s most trusted baby and child care brands among moms.

Applicants must be: 
  • Women 21 years of age or older
  • Currently reside in the United States 
  • Are not employees, or related to employees of Kimberly-Clark Corporation or the Huggies® brand 
  • Submit original, innovative and viable business/product ideas for pre-natal care up to 6 years of age, designed to help make life easier for parents so they can better enjoy everyday moments with their little ones. 
  • Ideas do not have to be diaper or hygiene-related.

Dates & Deadlines
Moms have from April 28 to June 9 to submit their ideas online. Winning grants will be awarded by late summer.

Visit for more information and the full application.
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