Atlanta, GA - The Breast Chek Kit, Inc., inventors of the patented Breast Chek Kit Shirt for teaching breast self-examination, recently announced the launch of an innovative, new active wear line targeting women who have had mastectomies.
The La Bubé Athletica line incorporates special technical features and fabrics specifically to address the post-surgical needs of women as they move toward exercise and the rehabilitation process. The stylish workout and lifestyle wear is for all women and shows support for those who are battling breast cancer as well as those who have survived.
While other mastectomy manufacturers have produced functional intimate wear such as bras, camisoles and swimsuits, with built-in pockets, La Bubé Athletica is the first to offer active wear with hidden pockets for prosthetics or breast enhancers. The line includes functional classic tanks, racer back tops, camisoles, and jackets, with matching hoodies, pants, vests and accessories to complement the collection.
According to Linda Lewis, President and Chief Executive Officer of The Breast Chek Kit, Inc., the workout wear will fill a void in the market. "La Bubé Athletica is a unique lifestyle line that will appeal to women who were active and stylish before their surgery and who fully intend to remain active afterwards. The line is so stylish that every woman, who enjoys wearing beautiful active wear as they run errands, travel, and shop, will want to wear La Bubé Athletica for its amazing function, style and unparallel comfort". A portion of all proceeds will go toward breast cancer education and research.
The La Bubé Athletica collection plans to debut at the Magic Apparel Tradeshow Las Vegas in February 2012 for retail buyers.