Monday, December 3, 2012

Have you identified and protected your intellectual property?



Intellectual Property (IP) isn’t just for the engineers – every business has IP. Have you identified and protected yours? This doesn’t have to be an expensive, lengthy process. Traklight makes it easy to identify and protect your IP today.  Traklight understands that every dollar counts when you are launching a start up.

ID your IP is an easy to use, cost effective program designed by a team of legal professionals specializing in IP identification. The result: A report unique to your business that outlines your potential intellectual property and what you need to do to protect it.

The IP Vault is used to store, organize and verify your IP.  Simply upload to Traklight’s secure site and we’ll time-stamp, store and protect your documents.  A perfect tool, giving you easy access and peace of mind that your ideas are safe and critical dates can be verified by the click of a button.

But as inventors you may ask if the AIA makes inventorship and some of the record keeping and dates obsolete? Traklight’s CPO Eric Menkhus discusses below:

The US patent system is about to undergo one of the most extensive changes in its history, moving away from “first to invent” system that has been the backbone of the US patent system for as long as any of us can remember.

The America Invent Act (AIA) will start being phased in starting in March 2013, implementing many changes that will move the US patent system closer to the systems of many foreign countries. 

But will the change make inventorship obsolete in the US? After all, most foreign jurisdictions operate on a "first to file" system that rewards those that file a patent application first and not those who invent first.

The short answer to whether inventorship will still matter in the US is YES! Here are a couple important reasons why inventorship will still matter:

1. The AIA will not move the US to a pure "first to file" system. The AIA implements a system that rewards the first INVENTOR to file. So, proving inventorship of the patentable subject matter will still be an important step to obtaining and/or defending a patent.

2. Date of invention will still matter, although in a different manner than under the old system.  In the "first to invent" system, the person that invented first received priority when to applications were filed on the same invention, so proving an invention date was critical.  Under the new system, the date of invention can still be important in situations in which one party is trying to prove that the other merely copied their invention and are not inventors and cannot, therefore, obtain a patent on the invention. Being able to show when an invention was made and other important dates such as publication, etc. can greatly assist an inventor in proving that someone else filed an application based on learning about the inventor's idea.

So what does this mean? This means that keeping updated notes and dates will still be important under the AIA.  Don't throw away those inventors' notebooks! Or, of course, you can migrate your inventors' notebook and other records online using Traklight's IP Vault so you can have third party verification of dates, times, etc.

Visit www.traklight.com to learn more about identifying and protecting your IP. Before you disclose your IP, before you raise capital, before you go to market. Go to Traklight today!

Monday, November 5, 2012

Giuliana and Bill Rancic Receive Women Invented Products Welcoming Little Edward Duke

The Womentorz and MommyPerks network of talented women inventors and entrepreneurs have always had a warm place in their heart for Bill and Giuliana Rancic.  Their journey through fighting breast cancer and struggles with infertility have inspired and given hope to so many women in our network.  

Now that the Rancics have little Edward Duke in their lives to bring some happiness after so much adversity, our network wanted to show their gratitude for everything they have shared in their journey.

The women owned businesses featured below have created one of a kind inventions through hard work and determination during a tough economy.  They truly represent what our country was built on.  Please support these businesses by visiting their sites, purchasing their products and sharing with your friends and family.  


Every product in this gifting would make a wonderful Holiday gift!


Here are the businesses who sent their congratulations to Giuliana, Bill and Baby Duke:

Castle & Bay
There are very few products on the market that directly address the issue of a person not being able to lie on their stomach in comfort while reading, sunbathing, or simply relaxing and that also provide a multitude of other ergonomic uses.  The creation of the Sphinx Personal Lounger bridges the gap between inflatable & hard chairs with the benefits of comfort, ergonomics, versatility and convenience. The Sphinx comes in a mesh carry bag the size of a loaf of bread, weighs 2 lbs and takes only 12 breaths to inflate.

 

Board Book Albums
Take Your Pix® photo albums (patent pending) by Board Book Albums, LLC have sturdy cardboard pages, into which photos can be inserted from openings in the top of the pages.  Unlike traditional photo albums, Take Your Pix® board book albums have thick rigid pages that won’t bend or tear, so they’re perfect for kids to handle (like children’s board book storybooks). Recent product awards include Dr.Toy’s Best Vacation Children’s Products 2011, Kidlutions Preferred Product Award 2011, Oppenheim Toy Portfolio Awards, and many others.


Check the Girls
Check the girls.™  What do those words mean?  They mean to educate yourself about your personal breast cancer risk, to know your options based on your risk, to take your health into your own hands (literally), and to love yourself enough to laugh along the way, even if it’s painful.  Visit our website and consider making a purchase from the “Wear and Share” page.  Why?  Because our items are fun and cute, but even more importantly, 50% of all retail proceeds are donated to non-profit organizations that provide funding for FREE mammograms for uninsured women.
Bucklebopper
Bucklebopper™ is a tool designed to unbuckle a child’s car seat without using fingers or thumbs.  It fits in the palm of the left or right hand and is ideal for anyone with Arthritis, Carpal Tunnel, Tendonitis or hand pain or weakness as a result of injury or illness.  It is simply a better button pusher and will work on any stubborn button or latch, including a regular passenger seatbelt buckle.
Hot Girls Pearls
HOT GIRLS PEARLS are the first fashion forward FROZEN JEWELRY designed to help women keep cool and look hot! Filled with a nontoxic ‘Secret Sauce’, just store your ‘pearls’ in the freezer, and enjoy cool relief!



PAK BARA
If you want freedom and convenience, THINK PAK BARA. No more worries about wearing clothes without pockets to carry your stuff. No more lugging around the kitchen sink when you want to get out the door quickly. No more sporting the ridiculous looking fanny pack. PAK BARA is your solution. It is amazingly versatile and uniquely designed for comfort and security. There are NO LIMITS. Make your life a little less hectic with a PAK BARA.

{If you choose to purchase something from Pak Bara, the creators of this fine product are offering a 25% off discount code using: Edward Duke}




Esse Reuseable Bags
The CarryAll Tote is a one-of-a-kind stylish way to keep your bags clean and organized. Holds enough bags for a full grocery cart and has extra pockets to hold your lists and coupons. Made from recycled plastic bottles (rPET), are lead free and machine washable!



Creative Commodities
Can’t get the lost drawstring in the tunnel of your favorite hoodie?…That’s aggravating! Can’t get the lost drawstring in the tunnel of your favorite sweatpants?…Now that’s an invitation for an embarrassing wardrobe malfunction! Fix your clothes in a flash with The Drawstring Tool®…Just hook it, Pull it and GO!





We are using #BillGiulianaRancicGifting on Twitter during the promotion of this gifting so you can follow the fun!

Click Here to see more photos of the gifting along with the creation process
Click here to read the MommyPerks post about this gifting. 

Click Here to read what businesses who have gifting with Celeb Hoopla are saying.

Celeb Hoopla  is a joint effort between Womentorz and Mommy Perks. Long ago, our clients asked that we offer this service and we agreed to do so. Combining the gifting with SEO + blog posts + promotions is one way we can support moms in business. 

 

Sunday, November 4, 2012

FundaGeek Premium Marketing Offer Only for Womentorz Network




It was wonderful to hear from FundaGeek that so many of you have signed up on FundaGeek, the UIA supported Crowdfunding site for Inventors.

We just received word from FundaGeek that several of you have started building your Crowdfunding projects.  We’re so happy that you’ve decided to take advantage of this new funding paradigm.

In support of all the new Womentorz signups FundaGeek is going to extend their special offer to the first two of our members who launch a project on FundaGeek. The first two projects that launch will receive Premium Marketing Resources at no additional charge. This enhanced marketing support is provided by FundaGeek and usually costs an additional 4%. 

This special offer is only available to the first two Womentorz members who launch their crowdfunding project on FundaGeek before November 30th.

You can read about Premium Marketing here:

Or better still, start building your project at FundaGeek's Inventors portal and win this valuable prize:

In order to be eligible for this special offer, FundaGeek has to know that you came to them from Womentorz. So please, when you sign up you’ll receive their confirmation of registering email and it also asks you how they heard about FundaGeek. YOU NEED TO RESPOND INDICATING WOMENTORZ.

You’ll find FundaGeek is very supportive and will greatly assist you in building a project on their site.

Monday, October 8, 2012

Congratulate Bill and Giuliana Rancic on their new baby!

We are so excited and honored to have lined up a congratulatory gifting with Bill and Giuliana Rancic who have recently welcomed their precious son Duke. From Giuliana's brave battle with breast cancer to their struggles with infertility, Bill and Giuliana's journey has been an inspiration to everyone.  This is why we feel that this is such a joyous occasion that deserves the special products from our network of talented women!

Our group gifting includes:
  • Lining gifting up with celebrity's camp to make sure it gets safely in their hands.
  • Personal letter from Celeb Hoopla to the celebrity endorsing the products being gifted.
  • Two blog postings with links to your website providing permanent SEO and ongoing traffic long after gifting has taken place.
    • Includes product photos and description provided by gifter, as well as a link to where visitors would purchase your product.
    • SEO setup and backlinking for optimal promotion of product and gifting linking it to the celebrity permanently
  • Beautiful presentation of products in large gift basket. Click Here to see examples.
  • We will take a photograph of overall gifting for promotional purposes.
  • We will run tweet campaign using customized hashtag reaching well over a million users on Twitter.  There's much more of a reach with a group gifting than a private one. 
  • We promote the gifting on Facebook as well reaching tens of thousands of followers through our popular networks.
  • We can provide one on one marketing services outside of the group gifting for optimal promotion online.  Please ask us for more information.
We are super excited about this gifting!  Stay tuned for our next gifting opportunity.


Detailed instructions will be sent once your space is booked.
When our women are able to send their products to a celebrity they are able to benefit from the connection online.  We realize that celebrities receive a lot of products, but there's a reason why....because it's great marketing for the hardworking entrepreneurs trying to bring exposure to their product.  It's a win, win for everyone with a lot coming back to the hardworking women entrepreneurs wanting to promote their business online.
Click here to see what many client testimonials!
Click here to read an article on how to make the most of celebrity gifting.
Celeb Hoopla  is a joint effort between Womentorz and Mommy Perks. Long ago, our clients asked that we offer this service and we agreed to do so. Combining the gifting with SEO + blog posts + promotions is one way we can support moms in business. 

Wednesday, October 3, 2012

Get Money For Your Project

Contributed by Mark Reyland
United Inventor Association of America


As the largest inventor organization in the world, the UIA is always looking for projects that can help inventors. One such project was a Crowd Funding program we helped the people at FundaGeek build several months ago.
Eighteen months ago as Kickstarter and other crowd funding programs started to build in popularity we knew the inventor community would be one of the first in line to use this no risk funding source. So we started contacting each of these companies with our concerns about public disclosure and the effect of posting unprotected ideas on their sites without making sure the inventor knew the risk.

With the exception of FundaGeek, every company we contacted rebuffed our request to notify their users because they felt it would interfere with their business. That's right, in the end crowd funding is a business and the 5% they receive of your pledges is very real profit.

That's when we started working with FundaGeek to develop a portal on their site specifically designed to inventors.

In the FundaGeek inventor model we take traditional Crowd Funding (asking for a single sum of money) spreading it out over time more in line with the inventing cycle. The model encourages you to ask the crowd for incremental funding in smaller amounts that build on each other.  You may ask for $1000.00 in your first round to do research or build a homemade prototype. Then follow that up by showing the crowd what you achieved with the first round of funding and ask for $2500.00 next to apply for a patent and maybe even purchase some form of inventor education program or attend a tradeshow.

We mention this because after many many hours of coaching inventors, Cary Harwin and his team have an inventor project on FundaGeek that is well developed and on track. It's from an inventor named Anwar Farooq from Montclair California who has built a crowd funding program to support the development of his QuicknSilent Pencil Sharpener.

So if you have a moment check out what Anwar built to get the crowd to fund his project http://www.fundageek.com/project/detail/600/QuicknSilent-Pencil-Sharpener and if you have an extra buck laying around show your support for a fellow inventor by making a pledge.

Of course - If you have an invention you are trying to get funding for check out www.fundageek.com/inventors and take the time to build a solid program like Anwar did - who knows you could find the money you have been looking for all along.

Friday, September 28, 2012

FundaGeek Premium Marketing Offer Only for Womentorz Followers



Womentorz is pleased to announce a special offer from FundaGeek.com, the only crowdfunding site approved by the United Inventor Association. The first two followers from our network who launch a project on FundaGeek will receive Premium Marketing Resources at no additional charge. 

This enhanced marketing support is provided by FundaGeek and usually costs an additional 4%. This special offer is only available to the first two Womentorz followers who launch their crowdfunding project on FundaGeek before
October 31st.

You can read about Premium Marketing here:

Or better still, start building your project at FundaGeek's Inventors portal and win this valuable prize:  goo.gl/OekF1

To receive the special offer, please identify that you've learned about this offer through Womentorz when filling in your FundaGeek Member Profile by listing  www.womentorz.com  under ‘websites’ on that form.

You’ll find FundaGeek is very supportive and will greatly assist you in building a project on their site.

Wednesday, September 12, 2012

Mattel and Genius Crowds Crowdsource New Product Ideas for Barbie® & Hot Wheels® Branded Bikes


NEW YORK and EL SEGUNDO, Calif., Sept. 7, 2012 -- Mattel, Inc., (NASDAQ: MAT) the worldwide leader in toys and family products, has announced an Open Innovation initiative with Genius Crowds® to develop crowd-sourced product ideas for their venerable brands of Hot Wheels® and Barbie®  bicycles for young children. Genius Crowds (geniuscrowds.com) is a platform for opensourced product development, facilitating the development and ideation phase online, and securing production relationships with leading marketers.

In a move towards open innovation and collaboration with their consumers, Mattel is looking for innovative ideas for their Barbie® and HotWheels® branded bicycles for children aged 4-6 years old. Mattel is among the first manufacturers to welcome product ideas with this next generation crowd sourcing platform, designed to enable marketers and manufacturers to co-create products with their consumers.

Genius Crowds is a platform for consumers to get their product ideas out of their heads and onto the shelves. The company partners with notable manufacturers, marketers and retailers to bring good ideas for new products to market, reducing the cost of R&D for marketers while cultivating deeper bonds with customers. 

"We are thrilled to partner with Mattel on their Open Innovation efforts," said CJ Kettler, CEO of Genius Crowds. "Mattel recognizes the value of crowd sourcing and is committed to maintaining an open dialogue with consumers about their insights and product needs through this kind of idea exchange. "

Mattel Vice President of Innovation Programs & Inventor Relations, Elisabeth Krisel, stated: "Mattel is very excited to be working with Genius Crowds for crowdsourcing new product ideas. We believe strongly in open innovation and are thrilled to be on the cutting edge of new product development processes including crowdsourcing that enable us to listen to, and meet the needs of kids and their parents."

About Genius Crowds:
Genius Crowds (geniuscrowds.com) is a platform for everyday people to get new product ideas out of their heads and onto the shelves.  A robust community of active, creative consumers submit new product ideas that are voted as crowd favorites by their peers through crowdsourcing. All submissions are reviewed and selected by professional panelists to bring the winning products to retail and consumers may share in the proceeds or win a prize. Genius Crowds is powered by the Chaordix® Crowd Intelligence™ technology platform.

About Mattel:
Mattel, Inc. (NASDAQ: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco R/C®, as well as Fisher-Price® brands, including Thomas & Friends®, Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2012, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the fifth year in a row. Mattel also is ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." With worldwide headquarters in El Segundo, California, Mattel employs approximately 28,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel.

©2012 Mattel, Inc. All Rights Reserved.

Media Contact: CJ Kettler Genius Crowds, 9174882266, cjkettler@gmail.com