Monday, October 4, 2010

Inventor Showcase: WrapADoodle Swaddle Blankets

 We have been getting so many great inventors and inventions joining the Womentorz community.  The WrapADoodle is one of those inventions that I am so proud to have part of our network.  Victoria O'Neill bring so much talent and creativity to the mix.  The WrapADoodle makes the perfect baby gift!!!  Let's get to know Victoria:

Q. How and why did you come up with the idea of your product?

I was in a baby store and just wondering why we're still using a rectangle baby blanket when it's clearly not the best shape for wrapping a baby in.
Q. How is your invention different than other products on the market?

The WrapADoodle Swaddle Blanket is the cutest, the easiest to use and the best kind of swaddle - holding the baby at the torso and leaving the hips and legs free to move for proper growth and development. The tapered ties on the WrapADoodle Swaddle Blanket naturally adjust to the baby inside for a secure and snug fit.

Q. What was the process like getting your invention ready for market?

It's been a learn as you go, step by step process. I'm naturally curious and a hands on learner. I take it as it comes and keep chugging forward. I have been chronicling the process via the WrapADoodle blog. Fortunately I do have sales, marketing and graphic art and design skills.  Words and pictures are my forte, but anything that has to do with numbers crosses my eyes, so I am getting ready to take on a business manager. I'm currently in negotiation with a production manager to take that off my daily hands as well.

Q. Who is the ideal consumer of your invention?

The WrapADoodle Swaddle Blanket is the best baby gift ever, so anyone who knows someone who just had a baby or is going to have a baby is a potential customer. Most  customers are people who are going to a baby shower.

Q. What advice would you give women who have a great idea but don’t know where to start?

 Go to the library and read everything you can get your hands on. I am now a walking encyclopedia on a few new subjects, such as intellectual property law and production sewing. The way I've been working is to do it my own way, and time will ultimately tell whether or not that was a good approach. Haha! So far so good.

Q. How do you juggle running your own business with daily life obligations?

I've stopped trying to juggle. Somehow it all just flows together. In addition to launching the WrapADoodle Swaddle Blanket I am a full time artist ArtyPantz and blog about living the creative life at my ArtyPantz blog.   Creativity flows through me like a hose on full blast, spraying in different directions, all at once.  That is just the way it is!

Click here to visit Victoria's storefront and add a comment on her discussion board.
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