Monday, April 26, 2010

May 6th is National Mom's Night Out


Mom's are constantly giving and giving to everyone and usually forget to that's important to take care of themselves every once and a while in order to rejuvenate and recuperate.  This is the reason why the National Mom's Night Out was formed....to encourage moms to take a night out for themselves.  

The entire month of May is focused on celebrating motherhood with Mom's Night Out on May 6th and Mother's Day on May 9th.  The Womentorz blog will be a providing great ideas on products and activities to make these holidays the most celebratory as possible.

This day and age it makes more sense to throw a Girl's Night
Out at your own home.  You don't have to worry about your girlfriends driving around having had too much to drink and it's much less expensive than hitting the town.  Having said that, having a good old fashioned slumber party would be a great way to celebrate safely.  Here's an example of what elements this party could have:


The plan: Lounge in your PJs, eat comfort food, take in a new or classic chick flick, and gab until dawn. Each guest arrives with (or in) her comfiest jammies and a sleeping bag.
 
The food: Take-out pizza (and lots of it), popcorn and assorted munchies. For dessert, create a sundae bar, with several flavors of ice cream, sauces, nuts, M&Ms, sprinkles, marshmallow topping, whipped cream, cherries… you get the idea. Surprise the girls later with a chocolate and reaspberry cheesecake.

The drinks: Fun blender drinks. Try frozen pineapple daiquiris, melon margaritas and pina coladas – if you can get your hands on two or three blenders, all the better. Remember to have lots of ice!

Here are some great gifts and products to make the event even more fun:

The DivaGirl Game
DivaGirl brings all the fun of girlfriends into a great Girls Night Out game.  Dress up in your favorite Diva wear and leave your everyday world behind and enter the fun and carefree world of girlfriends and DivaGirl.
 
Hookupz Charms
Give your girlfriends the gift of their dream man.  Hookupz Charms is the guilt free way to have the perfect guy attached to you at all time.  Trade and collect these hilarious charms and have a fun secret only you and your girlfriends will know about.



The Chair Bib
If you're wanting to protect your valuable chairs, but still want a cover that is fashionable then The Chair Bib is your answer.  The Chair Bib comes in many different fabric options and is water proof.  Just put it in the wash after your party and they're as good as new.  Now you can safely serve red wine without the worry.  T



Lizzie Lou Shoes
Bring the bling, bling to your party and impress your friends.  This is a great gift for your Girl's Night In Spa Party to admire your new pedicures.

The Breast Chek Kit
Make something that's a serious subject matter and not always discussed a fun topic for your party with the lifesaving Breast Chek Kit.   The Breast Chek Kit is a 4 piece self breast examination kit consisting of the "Patented" Breast Chek Shirt a unique reusable knit spandex & nylon shirt with a superb fit for any breast size from an A cup to KK cup and above. A fabric maker, an annual calendar and instruction card are also included. 


Inspirational Cards To Encourage Exercise

Are you and your girlfriends trying to be inspired in becoming more physically active?  Banana Blossom, LLC create greeting cards that inspire, connect, encourage and celebrate everyday athletes. Our cards feature a unique, clean and minimalist design highlighting the inner thoughts of anyone who has a love/hate relationship with fitness and exercise.



Suitable Pajamas


This is the perfect gift for you girlfriends to hand out during a slumber party since it's the gift that will keep giving.  Every mother will thank you for giving her pajamas that she can wear anywhere and still be presentable.  This is a must have for all moms!

Grill Charms

Are you having a ladies BBQ?  Grill CharmsTM offer an entirely new concept in outdoor entertaining.   They are dime-sized solid stainless steel charms that are placed in your food BEFORE grilling. The serrated stems hold them in securely while flipping, moving and grilling food like you normally do. Grill CharmTM  food prior to cooking to distinguish spices and flavors, steak temperatures, or to avoid health or allergy issues.

Pieces of Me
This is a great gift to hand out to your girlfriends because they can all take a piece of the heart shaped puzzle.  Each stainless steel puzzle piece fits together to complete a whole heart, representing the group.  The individual puzzle piece charm is separated and worn on necklaces, keychains, bracelets, etc.


Isn't it time for you to plan your next Mom's Night Out at your house?  Happy partying!

 

Friday, April 23, 2010

Inventor Showcase: Sweet Princess Bowtique Silk Flower Hats

I hope you're all ready to see THE MOST ADORABLE baby product!!!  Every time I see pictures of the Princess Bowtique Silk Flower Hats invented by Tamara Picard-Orkwis it puts a huge smile on my face.  I love my two boys to death, but her product makes me wish I had a little girl to dress her up in these precious hats!  I know what I will be buying for my next baby shower for a little girl.  I am honored to have such a fun product available on Womentorz.  Lets all get to know Tamara and her invention:
Q. How did you come up with the idea of your invention? 

I've always loved unique photography pictures and the props photographers use and when I had my daughter Lilli in 2007, I knew I wanted to take pictures with her looking like she was a flower or a flower in a pot. I think those pictures are soo adorable and unique. I looked every where to find one but couldn't. So, I decided to create one myself and the Silk Flower Hat was born! Lilli was my first tester and once I saw it on her I knew I created an adorable product!


Q.  What unique features does your product inherit?

Each silk flower hat is hand made..each flower is had attached so each customer receives a one of a kind product.


Q. What was your experience like in the actual design of
your product? 

It was an exciting experience to be able to create a unique fashion accessory for baby's.  It was most important that the hat looked real and it was comfortable for the baby.


Q. How do you balance launching a new business with family?

It's been challenging, I can not lie.  With a almost 3 year old, trying to find time to spend time with her, cleaning the house, making dinner, laundry and the most important time with my husband has been hard. I've started to do most of my creating at night but feel like I still need more time for family. I think it's a learning process and I'm still trying to work it out! Hopefully meeting other talented women inventors with family's can offer some advice! :)


Q. What did you do prior to your invention?

I worked at a Fortune 100 Insurance Company as a Supervising Accountant.

Q. What fact would readers find interesting about you?

I guess the most interesting fact is that I'm a childhood cancer survivor. I was diagnosed with childhood leukemia when I was 8 years old. With the love and care of many doctors and family, I'm healthy and able to have a beautiful little girl and family. 

Thursday, April 22, 2010

Celebrating Earth Day with a Quick Pak Giveaway


Today is officially Earth Day!!!  As you've probably all seen, we have been celebrating this important holiday the entire month of April with a Quick Pak giveaway from Esse Reusable Bags.  We will be announcing the winner shortly, but I wanted to post all of the great tips that came over Twitter and Facebook.  Thank you to everyone who participated!  Everyone had wonderful ideas to help green up our Mother Earth!!!!


  1. Holly Jordan esse_bags Easy #green tip #8 is from @theladya and she suggests using Energy Star appliances when possilble (& dispose of the old ones properly!)
  2. Arlene Joy Feix madly59 @esse_bags & @womentorz Recycle your alluminum cans and plastic bottles #green
  3. mommyperks mommyperks Tweeting so I'll be entered 4 a "green" bag! Here is my #green tip (22 of them): http://www.mommyperks.com/vip/?p=4852 @esse_bags @womentorz
  4. N.J. Vandenberghe lexiquin @esse_bags @womentorz Easy Tip for Going Green: Use non-toxic cleaners like baking soda and vinegar

Tuesday, April 20, 2010

Inventor Showcase: Suitable Pajamas

I have to confess that I can usually be found in the middle of the day still in my pajamas.  With how many hours I work and juggling two kids there usually isn't time to get ready for the day.  When I found out about the Suitable Pajamas invented by Anna Bindley I was so thankful that someone has solved yet another problem many women face.  How great is it to still be in your pajamas, but look like a million bucks!!!!  Lets get to know this fascinating woman:

Q. How did you come up with the idea of your invention?

A.    There have been many occasions in my life where I was in my pajamas and was either embarrassed by somebody seeing me or encountering a situation in which I needed to change clothes.  Previously, I traveled frequently due to work. Getting room service or popping down to the lobby for a cup of coffee involved changing out of comfortable pajamas and back into work clothes. At overnight gatherings whether it be a ski trip or a weekend with my in-laws, I just wanted something that was attractive and flattering but all the while comfortable enough to sleep in. Working in the corporate world for an extending time as a “suit” and always wearing one, I loved how I felt wearing a suit. Wearing a great, flattering suit gave me confidence.  It occurred to me upon answering the door one day after working all day in my pj’s. “Since pajamas had both a top and bottom, shouldn’t they look like a business suit?” I knew I would feel good wearing a pajamas that looked like a suit. Martha Stewart has said that if it something you want and it isn’t out there, you may have a market. So, I created a prototype.

Q.  What unique features does your product inherit?


A. Our patent pending pajamas look like a business suit; slightly fitted jacket with matching pants in a fabric that is flattering and fashionable. This makes the pajamas indistinguishable from clothes you would wear out and about.


Q. What was your experience like in the actual design and manufacturing of your

product?

A. Designing the Suitable Pajama was fun. I have a lot of designs around this concept that I eventually want to introduce. The biggest challenge with the first design was getting the fit right for the flattering look. As tough as it was, it was enjoyable and educational. I hosted a fit party for the fit samples and everyone tried on their size so I could make sure the product was graded correctly. My technical designer was present and we were able to record changes together. Getting the product manufactured required a lot of communication. Specifications have to be written, sewing samples are required and the follow up on the process is also key to a successful production run. Since the manufacturer is here locally, I can easily drive over to oversee production and I can feel good about touting that the goods are USA made at fair wages.

Q. How do you balance launching a new business with family?


A.    The way I try to balance my business launch with my family is working on weekends and late nights. Another way is that a good friend, who is also running a business and raising children, and I schedule play dates where the kids play and we work. That is the best way. Not only do we get a lot of work done, we can help encourage each other and brainstorm for ideas.


Q. What did you do prior to your invention?

A. Prior to starting my business, I worked in the fashion industry. My last job was with a software firm that serviced the fashion industry. I enjoyed learning the business side of the fashion industry.


Q. What fact would readers find interesting about you?


A.    I enjoy taking risks and like to dream big, really big.

Saturday, April 17, 2010

Be a Green Grocery Shopper

Womentorz and Esse Reusable Bags are celebrating Earth Day the entire month of April, and with that we are periodically providing green trips to our fans and follows to help make our planet a healthier and cleaner environment.

Here are some important green shopping tips:


We often have options as the supermarket to buy items that are “conveniently” packaged in individual units to make packing lunches and eating-on-the-go easier. Food such as yogurt, pudding, granola bars, soft drinks, juice, cereal, and snack foods may come in packages of multiple single-serving sizes in addition to larger, “bulk” sizes. Even though the individual sizes do seem more convenient, they also produce more waste with their packaging than the larger sizes. You can buy the larger sizes and then divide up the food at home in reusable containers to avoid the excess garbage.

Instead of allowing the bagger to bag your groceries in disposable plastic or paper bags, bring your own bags made of cloth, mesh, or other recycled material to reduce the garbage produced by grocery bags.

The Esse CarryAll Tote ~ Making a difference just got a little easier... with a complete 7 bag shopping system designed to replace paper, plastic AND flimsy produce bags all in one stylish tote!  http://www.womentorz.com/shop/view/Esse-CarryAll-Tote/ 
The CarryAll Tote comes in many fashionable style options, so you can be a green fashionista!!!


Bypass the plastic in the produce aisle and wait until you get home where you can store the food in a reusable container.  Esse Reusable Bags also makes a reusable Produce Bag.  The Produce Bag replaces the flimsy plastic bulk produce bags.  They are washable, lightweight nylon mesh bag with drawstring closure.  Click Here To Purchase Produce Bags



Green Tip: You may want a few more…keep some in your CarryAll while others are in the refrigerator or wash. Be sure to check out the 6 Pak!


Many items today are packaged in recycled paper or plastic, which is labeled on the bag or box. Look for items that are labeled as such, and that have a high percentage of recycled content in their packaging. Also look for items that are packaged in recyclable containers – either ones that you can drop off at a designated point, or ones that you can use yourself at home to reduce your own garbage.

Green Fact: over 500 BILLION plastic bags are produced each year~ bags that do not break down. Less than 3% are recycled appropriately. They end up as garbage, in our trees, lakes and oceans harming thousands of birds, animals and marine life daily. They clog our gutters, sewers and streams costing us plenty in taxes with their cleanup.

We know that using reusable bags is just one small step towards taking better care of our earth and Womentorz and Esse Reusable Bags wants to help make it more convenient and just a little easier to do so

Thursday, April 15, 2010

Inventor Showcase: Dangled Expressions - Open Stems Dangle-link

Do you love the look of hook earrings, but your earlobes just can't wear the style?  Well, Dangled Expressions Open Stems Dangle-link, invented by Connie Young, is your answer!!!  Connie has solved a problem that many women encounter through no fault of their own.  Now they can have the look of dangley, hook earrings with this innovative and beautiful solution.  I am pleased to introduce the talented and sweet Connie Young:
 Q. What brought about your idea for this unique earring design?

It really transpired over a few years.  I’d be admiring dangle earrings and saying to myself, ‘why don’t they put those on a post earring instead of earwire?’ The designs I liked always seemed to be displayed from earwire and I’m not a huge fan of earwire for myself.  At a time when I really needed a creative outlet, I got to thinking, ‘why can’t I be “they”’ and started bending wire and penciling sketches.  At the same time, I had picked up Tamara Monosoff’s The Mom Inventor’s Handbook. I actually finished it in a weekend and I am not an avid reader.  It was really a culmination of several things all coming together at once.

Q. I can see that your invention would benefit many women who have seen better days with their pierced ears, but your design is so beautiful that really anyone would love your earrings.  Can you tell us all the features your earrings have?


These earrings have several features.  They can be worn alone, without anything displayed from them, if that is the preference - they look just beautiful alone.  However, their design allows you to link dangles or charms over the open end of the stem.  Here, the possibilities are endless!  I have a friend who purchased a pair of earrings that were on earwire, took the dangle component off the earwire and now links them onto her Open Stems dangle•links. Most important to me, though, is that they are an alternative to earwire from which to display dangles or charms. I wanted to conceal my stretched piercings, so I placed the post centrally on the stud portion of the earring.  For many people, these designs may conceal their stretch or disfigurement entirely.
Q.  Please tell us more about the various design options.  Two designs are currently on the market with a third on it’s way!  Rosy has a coil-shaped stem and is a little larger on the front.  The second design, Amanda, is slimmer on the front and the stem is U-shaped.  This is a very delicate option.  The third design is gorgeous as well and offers more silver and design.

Q.  What was your experience like in the actual design and manufacturing of your product? 

The original picture and design that I had in mind is very different from the designs that I have actually brought to the market…the design definitely evolved.  In the beginning, finding a manufacturer was difficult, due in part to the fact that I was so new to the process.  The process of manufacturing is certainly not something one is born knowing.  I had a good idea, but then had to figure out how to bring the idea to reality…quite a learning process!  I spent many hours on the phone and doing internet searches for manufacturers that met my needs and would work with someone who had virtually no experience in the industry and small orders to start.  It was important to me to keep the  manufacturing of the earrings in the U.S.  I am thankful to all of those that shared their expertise and knowledge.  I gleaned what I could from each of them, whether it was a five minute phone call or an hour long phone call!  And I still have so much to learn! The most important thing I learned…the value of networking.

Q. How do you balance running your business with family?



A very supportive family!  I couldn’t embark on a journey like this without that support.  I believe such an undertaking is truly a family decision and it is essential that everyone knows as much as possible of what is/could be involved from the very beginning.  I take my daughter with me to many meetings and events that I have to attend.  I think it gives her a learning opportunity not otherwise received to experience such discussions and decision-making.  Hopefully, it will be to her benefit in the future.

Q. What did you do prior to your invention?

I’m still working my ‘day’ job. I am an RN and work in clinical data management for a contract research organization.

Q. What fact would readers find interesting about you?

I never ever in a million years would have dreamed that I would be doing this. I never thought I would have the endurance to take on such a ‘project’, let alone caring for a family and working as well. I have to say that I love it, though. There are the exhausting days that I wonder, ‘what in the world am I doing?’, and then there are the days when I have people (women and men!) tell me what a fantastic idea this is and ‘why didn’t I think of that?’. And the repeat customers…well, they make it all worth it – thanks so much to all of them for that!
 

Monday, April 12, 2010

Remember: April 15th is the Womentorz Twitter Party with Mommy Perks

It’s almost time for our the Womentorz Twitter Party hosted by Mommy Perks!
We’d love for you to join us. Here are the details:

Date: April 15th
Time: 9pm ET (8pm Central, 7pm Mountain, 6pm Pacific)
Place: Twitter, of course!
Hashtag: #womentorz

Who are we celebrating?

What are we celebrating?
—–> Our re-launch!
What is our theme?
—–> “I wish there was an invention for…”
(you finish the sentence!)

Who is invited?
—–> Anyone! Moms, Dads, Grandparents, business owners, men, women, friends…YOU!

Will there be PRIZES?
—–> Yes!  27 in all with DOLE contributing to the party!

Friday, April 9, 2010

Inventor Showcase: The Chair Bib

I am so pleased to be showcasing Aimee Purcell, the inventor of The Chair Bib, which is the invention that most people say, "Why didn't I think of that?"  It has been such a pleasure getting to know Aimee and watch her GO FOR IT!  She has been getting out there with her invention going to trade shows and receiving wonderful reviews!!!  Lets all get to know Aimee and her awesome invention:

Q. How did you come up with the idea of The Chair Bib?
I came up with the idea for The Chair Bib when my son was "graduating" from the high chair to the booster seat.  We placed the booster seat onto my new wooden chair.  Everything was great until I realized that the booster seat was scratching my new chair!  We tried placing a towel under the booster seat but it never stayed in place.  I looked on-line for a solution and couldn't find one.  I knew I wasn't the only mom in America with this problem and at that moment I decided to invent The Chair Bib.
  


Q.  What unique features does The Chair Bib have?

In coming up with the patent pending design I knew I wanted it to be simple and easy to use for moms (and dads).  The Chair Bib is unique because it does not require the use of any velcro, ties, snaps or fasteners.  The elastic band allows The Chair Bib to stretch up and over the back of the armless chair and then onto the seat!  The fleece patterns are also a unique feature, the kids love them!  My "little" customers are proud of their special chairs!

 
Q. What was your experience like in the actual design and sewing of your product?


Designing for The Chair Bib was no small task.  I knew exactly what function I wanted The Chair Bib to have but to actually make it work to fit most armless chairs was very difficult.   It took about a week and a lot of wasted material but I'll never forget when I finally did it!  I was rushing to pick up my oldest daughter at soccer.  Before I left I made the design work and I had butterflies because I knew I had just invented something very special!  It was a surreal feeling.

 
Q. How do you balance launching a new invention with family?


I have three healthy, beautiful, active kids and the most amazing husband any women could ask for.  To say my life is busy is the biggest understatement of the year!  In order for me to stay home my husband works two jobs so I basically do everything else.  Now with this new exciting chapter in my life I have realized that I am great at time management!  It's amazing what I can get accomplished in 3 hours while my youngest is in pre-school.  Being a mom is without question the most difficult job in the world and for me that comes first.  Without the support and love from my husband I would not have been able to invent The Chair Bib, he has without question made the difference.

 
Q. What did you do prior to your invention?

Before inventing The Chair Bib I was (and still am) a stay at home mom.  But before kids I worked as a comptroller for a commercial real estate developer.  They inspired me to go to college at night, it took me 5 1/2 long years but I finally received my bachelor's degree in Business Management from Northeastern University. 
 

Q. What fact would readers find interesting about you?


Staying active and healthy are very important to me.  I try to eat right and work out at least 3 times per week, usually walking or jogging outside.  I do not belong to a gym, I'd much rather be outdoors enjoying the beauty of nature.  I was always an athlete in high school playing field hockey, basketball and softball.  Now during the spring/summer months I play on a women's softball team in my home town of Wakefield Mass.  Lastly, my husband Brian and I are both the same age, both from Wakefield and starting dating when we were 16, high school sweethearts!  We've been together for 24 years and will celebrate out 15th wedding anniversary in August.

Wednesday, April 7, 2010

Infomercials – is there really money to be made with your product?

Written By: Jim DeBetta

We all know about Infomercials…the stuff of late night TV legend.  It slices, it dices, and wait…there’s more!  Selling products on TV is a decades old business and some of the great products we know today were Infomercial items like the Ab-Roller and the Ginsu Steak Knives.  It seems more and more that inventors want to get their products on TV so they can potentially make millions with very little risk but the truth is the risks can be great and the costs even greater. 

The stats are kind of scary….just a handful of the thousands of items that are tested on TV actually perform well according to a couple of the industry leaders.  Everything has to be just right.  You must produce a great sales script that gets people excited and willing to “buy now.”  You also must secure the right airtime and have just the right price for your product.  How do you do it?  What does it cost?

There are many companies that can assist you but you must be careful about who you do business with.  I personally like the firms that do not charge anything up front but they will take most of the revenue the product earns leaving you with just a few percent in the form of a royalty.  Think of it like a licensing deal where you get 5% or so of the sales.  However, these firms front all of the costs to produce the Infomercial, secure the best airtimes, and provide the personality who sells the product on TV.  It can cost hundreds of thousands to do this correctly so it is no wonder they wish to earn most of what sales are generated and rightfully so.  They took the risk….and so they should reap most of the reward! 

There are also many companies that charge tens of thousands and up to do this work for you but you then earn much of the revenue that comes from the sale of the product.  However, some of these firms may not handle the business correctly, can’t get the prime airtimes, and do not have big personalities that get people excited and motivated to buy.  These companies may have a selection process but are usually not as picky as the above mentioned firms who front the costs.  Why?  Because you are bearing much of the costs and hence the risk as well.   Just be careful about companies that promise great results because the fact is most products do not perform very well and there are often much more effective ways to spend your marketing dollars to expose your product and grow your business.

To learn more about Jim DeBetta please visit www.jimdebetta.com 

Friday, April 2, 2010

Womentorz.com Version 2.0 is Live!!!!

As you may already know, Womentorz.com has relaunched with an entirely new platform and price structure!  The past couple of days have been extremely busy with former and new members loading their products.  It's exciting to visit the site and see all of the fabulous inventions already available for purchase.  

Why Use Womentorz?
Womentorz brings a level of exposure to your invention that is difficult to achieve on your own.  By coming together to form a destination for visitors to see all the latest gadgets and concepts along with product reviews you are creating an environment where there are power in numbers. 

Womentorz members have formed a unique community of women who support and inspire each other every day.  Lets face it...it's nice to not feel alone.  Getting your product out there can be a scary process.  Womentorz provides the support and security for very little investment.

Another perk to the new format is that it opens up a marketing research platform for inventors to test the waters before investing an arm and a leg on an invention that the public may or may not be interested in purchasing.  With the unique discussion board, visitors can comment and rate your invention and give you valuable feedback.


Rates:
$20 per month for your own store front and custom marketing
$20 to be on the homepage
$10 for an additional product
Banner Advertising: $350 Non Members / $250 for Members

Promotions for Members:
-For every member you bring to Womentorz you get a free month subscription.
-If you bring an advertiser to Womentorz you will receive a 20% commission on an ongoing basis as long as the advertiser is still on the site.


We Provide One on One Marketing
Beyond providing a marketplace, all members receive one on one marketing assistance to promote there product to the max.  For instance, last month Womentorz celebrated Young Goddess Day to help promote the concept of The Goddess Box invented by Marianne Impal of Raecole.  We throw a huge twitter party and had a blast highlighting a very important message!  This month Womentorz will be celebrating Earth Day to help promote green products on the site such as the amazing Esse CarryAll Tote.  The month of May will be celebrating National Mom's Night Out and will highlighting products on the site relevant to this even such as the DivaGirl Board Game.

Womentorz members were given huge exposure when an opportunity to present the products on the site to the Rachael Ray Show production team came to us.  This was a wonderful opportunity brought to everyone because of Ro Wagner's, inventor of Carry-Her, connection with the producer.  Besides providing a sample, this opportunity was automatically available to all members who wanted to be involved, which as you can see in the picture was just about everyone.  The Rachael Ray Show is still watching us and was extremely impressed and overwhelmed with the gift basket sent to them.  Now that the site is back up now is the time to get on so they can see your product!  We will be following up soon.

Mark your calendars for the April 15th Twitter Party being hosted by the amazing Mommy Perks!  For more information visit their blog at www.mommyperks.com

Be sure to follow the site for all of the new inventions being loaded on daily basis.  It's an exciting time for Womentorz and everyone involved!  It's good to be back!!!